What to do if there are no sales on Instagram?
Answer – Simplify your client/customer’s life – send him to your company’s website.
Advantages:
1. Convenient product search – the client does not flip through the tape to the point of insanity.
2. The ability to compare products – it’s impossible on Instagram
3. Wishlist where the user can return at any time
4. Personal account that stores data for the client, including his purchases. It’s convenient
5. Product filters, sorting by price. Convinced?
And these are only 5 advantages and only for the client. What about you? You should also be comfortable.
And leave Instagram as one of the tools for collecting customers to your site and everyone will be happy.
Month: April 2022
Online store or marketplace?
Why is your own online store better than sales on the marketplace?
We have prepared several convincing reasons that your own online store is very convenient and profitable:
1. Collecting customer data
When a visitor views your products on the marketplace and leaves without buying anything, you can assume that you have lost a customer. However, when visiting your online store, you have the option to ask for their email address – and this is the key to building a customer list.
Also, you can “get through” to a potential client using retargeting. The people you reach with this advertising model have a very high chance of making a purchase.
2. Building your brand
Compared to a trading platform, your own online store will give you the opportunity to choose how the surroundings and product cards will look like. The way you present your products forms the impression of your customers and allows you to gain trust.
3. Avoiding a Price War
On the trading floors you compete with other sellers with similar goods, therefore, in order to somehow stand out, you need to make a markdown on the goods. With your own online store, you will not have such problems, since the client will look not only at the cost, but at an attractive thematic design and brand.
4. Loyal customers
80% of your customers bring only 20% of your income. But regular customers bring the largest part of the income (80%). To get loyal customers, you need a customer database, which you can only have with your own online store.
Running a successful online business is no easy task. For example, you will need to figure out how to rank in search engines, attract customers and keep them. Nof you have us – IT-studio Art Time Web, which will qualitatively cope with any of these tasks!
Mobile app story
Why don’t I need a mobile app?
Straight to the point! A mobile app is required if:
1. Your business is impossible without mobile technologies. For example, an application for ordering a taxi.
2. The application acts as an auxiliary tool for doing business. For example, a mobile application for an online store, a correction of a large online store, a huge one.
In all other cases, there is NO need for a mobile application. Use the budget for other needs.
Benefits of a corporate website
How to get to the next level with a corporate website?
Do you own a large company and still don’t have a website? This is a big omission, as there are many reasons why a corporate website will help you conquer even greater heights:
1. Authority and professionalism
A corporate website can influence how people see your company and your business in general. Generally, having a well-designed website with useful information gives the impression that you are running a reliable business.
2. Accessibility and ease of use
Another advantage of a website is that it makes it easy for existing and potential customers to contact you, learn more about your business, and the products and services you offer.
3. Return on investment
In the beginning, you are expected to spend quite a bit of money, time, effort, and resources building your website. General rule of thumb: the more features you add, the higher the expected investment. But in the end, it all pays off with a vengeance, as brand awareness and trust in the company.
4. Effective and efficient marketing tool
A website is a great marketing tool. Unlike traditional distribution channels, the price of investing in a website is more affordable. In addition, it tends to produce exceptional and sustainable results right from the start and for many years to come.
5. Achievement of target prospects
Having a website will allow you to reach a wider range of potential customers around the world. For those looking to expand globally, your business will benefit more if you make your products or services available to a global audience.
6. Improved customer service and support. Adding additional services to your website, such as a Frequently Asked Questions (FAQ) section, customer service representatives who can interact with your customers in real time.
A corporate website certainly has many benefits and it is not an exaggeration to say that it can play a critical role in the success and growth of your business. In order not to miscalculate, order the development of a corporate website from Art Time Web, and we will cope with any task!