Application of artificial intelligence for promotion of online stores
The use of artificial intelligence can have significant potential to optimize the operation of online stores, but it is worth considering several significant advantages and disadvantages associated with its use. With questions, we turned to our partners, the Ukrainian platform for creating online stores Shop-Express.
Benefits of using artificial intelligence for online stores
1. Personalization of user experience. AI allows online stores to collect and analyze data about users, which makes it possible to create personalized recommendations and advertising tailored to the individual needs of each customer.
2. Effective promotion of goods and services. Thanks to artificial intelligence algorithms, online stores can accurately determine the target audience and provide them with advertising, which helps to increase conversions and sales.
3. Automation of typical processes. AI can perform routine tasks such as processing orders, responding to customer inquiries, supporting chatbots, and more. This allows you to reduce the burden on staff and focus on more complex tasks.
Disadvantages of implementation
1. Cost. Implementing AI can be quite an expensive process, as it requires investment in the purchase of the necessary equipment and the development of algorithms.
2. Difficulty of implementation. The use of artificial intelligence requires specialized knowledge and experience. It is necessary to have a team of specialists who can develop, configure and maintain the AI system.
3. Possibility of errors. Even the most advanced artificial intelligence algorithms can make mistakes. This can lead to incorrect data processing, inaccuracies in recommendations or even incorrect actions.
Therefore, it is important to have human control and verification of the operation of the artificial intelligence system. Human intervention will help to correct possible errors in time and ensure the appropriate quality of work.
How can artificial intelligence be useful in the promotion of online stores?
The use of artificial intelligence can become a tangible competitive advantage for e-commerce, but before implementing the latest technologies, it is worth taking care of possible obstacles that your business may face in the process or as a result of work. It is important to understand that the success of the initiative to introduce AI-based services depends on the right choice of technologies and the presence of specialists with the necessary knowledge and experience in the team.
Writing texts
One of the most famous services in this field of activity is ChatGPT, but there are other services based on language models that are not inferior to the leader in terms of functionality.
1. Jasper AI is a service popular among copywriters and marketers, which is used for automatic generation of texts according to set parameters. Specialists appreciate it for its ability to create almost “human” and informative answers. There is a free trial period, and then the cost will start at $39 per month.
2. CreativAI is a platform that uses artificial intelligence to generate headlines, slogans, product descriptions, advertising texts and publications for social networks. The tool allows you to create unique content that attracts the attention of customers and increases conversion. Packages start at $1 per month.
3. Article Fiesta – This tool helps you create unique and SEO-optimized product descriptions and automatically inserts internal links into the text. Using this service will help increase conversion and improve the position of your store in search engines. Packages start at $20 per month.
Creation of images and advertising creatives
Some services based on artificial intelligence provide an opportunity to quickly receive visual concepts, banners, pictures and photos, and even landing pages, minimizing human effort and time.
Today, popular programs in this field are:
1. Midjourney. This service is able to create very realistic pictures. Sometimes they are so “natural” that it is almost impossible to distinguish them from an ordinary photo. However, they say he has a problem with drawing fingers – he does not know their exact number and can draw both 6 and 3 fingers on his hand. The free trial period was recently canceled, but the minimum tariff is inexpensive – from $10 per month.
2. DallE-2 – this technology, developed by OpenAI, creates unique visual images based on text queries. The tool automatically generates photos, drawings, and graphics, helping you create a variety of visual elements for online stores, such as logos, banners, and illustrations. There is a free version available.
3. Let’s Enhance. A service from Ukrainian developers that “knows” how to adjust images according to your requests: correct colors, reduce pixelation, improve product images, and more. You can use a free trial period, then the cost will be from $9 per month.
4. Lucidpic. A convenient service that edits and even creates photos from scratch based on text. Also free, by the way.
5. AdCreative.ai. Allows you to create effective advertisements. It automatically generates graphic content and text, which helps to attract the attention of the target audience and increase the conversion of ads. Price from $29 per month.
Using these tools and platforms greatly simplifies the process of creating visual creative, helping to save time and resources. With them, you will be able to create unique visual content that will attract the attention of your audience and increase the conversion of your business. Of course, this is not the only way to achieve a significant increase in sales on the Internet , but content is still one of the important factors in this process.
SEO
In order to raise an online store in the search results of users, the site owner or webmaster needs to regularly perform many tasks, starting from the formation of TK for a copywriter and ending with the collection of data on search queries. This routine work takes a lot of time and effort. The use of artificial intelligence allows you to automate some of these processes.
1. Generation of meta tags. The Ukrainian online shopping platform Shop-Express has set up an option based on artificial intelligence ChatGPT, for automatically creating effective and Google-friendly Title and Description meta tags in online stores using ChatGPT.
The tool automatically generates meta tags with diverse and optimized texts that are automatically stored on the store pages. However, if necessary, a person can control the work of artificial intelligence and edit the generated meta tags. And this gives significant advantages to the owners of online stores:
* reducing the time needed to create meta tags,
* ensuring the quality and optimization of meta tags for search engines,
* increasing the efficiency of the site and attracting more traffic.
2. Keyword research can be entrusted to the Keywords Everywhere service. For $10 per month, it provides the ability to receive statistics on search queries, search frequency and competitor data. With its help, you can choose effective keywords for content optimization.
Communication with clients
Chatbots provide continuous contact with customers and automated service, which greatly facilitates sales and purchase processes and frees up managers’ time for more important and complex tasks. These “helpers” have their capabilities and limitations.
The chatbot can be delegated:
* providing buyers with information about goods and services,
* answers to typical questions about product characteristics, prices, delivery times, etc.,
* placing orders and supporting payment operations.
Limitations of Chatbots:
* cannot replace a full-fledged communication with a live operator who feels the emotional state of the buyer,
* limited in “understanding” complex questions or non-standard customer scenarios
* require proper configuration and constant monitoring.
ManyChat, a service for creating a chatbot, is popular among Ukrainian users. It has an intuitive interface and extensive capabilities for creating and managing chatbots. It can be easily connected to many channels of communication with customers – social networks, website. Even a person without experience will be able to set up simple scenarios for the operation of his business. There is a free tariff plan – it is enough for most operations. But if it is necessary to expand the functionality, paid service packages are provided.
Artificial intelligence is rapidly becoming an integral part of people’s lives in general and e-commerce in particular, bringing significant benefits. No, in the near future, robots will not take our jobs, because they still have to be managed by humans. By intelligently combining human capabilities and the power of artificial intelligence, impressive combinations can be realized that will increase the efficiency and convenience of e-commerce.
